Business Review
The flagship magazine for A-level business studies
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Each issue includes additional content online written by leading examiners and authors, including Ian Marcousé and Andrew Gillespie, helping students and teachers get the most out of Business Review
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Volume 16, 2009/10
A-level Business Review is written for students.
Each 40-page issue contains specially commissioned articles to expand students’ knowledge of key AS and A2 topics. Each article places theory in a real-life context and addresses the key specification areas of marketing, finance, people, operations, the external environment and objectives and strategy.
Regular columns Upgrade, Back to Basics and In Focus will help students develop understanding and skills.
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Online archive: £200 + VAT (Annual licence available only to subscribers from September 2009) |
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Editors show
Consultant editors show
Volume 16
Issue 1: September 2009
Issue 2: November 2009
Issue 3: February 2010
Issue 4: April 2010
Click here for September 2009 Teachers’ notes
September 2009
Contents
Published accounts and ratios 2009
Ian Marcousé
Tea and cakes and rock and roll
Martyn Lucas
Social enterprise: profit isn’t always the bottom line!
Francis Lawell
Survival of the smallest Starbucks: one cup too many?
Denry Machin
Expanding abroad
David Rees
Strategies for international marketing
Paul Hoang
Extension strategies at Walkers
The brands to watch from China
Paul Hoang
The Ministry of Sound: the brand behind the beats
Denry Machin
Harnessing the internet to keep up to date
Richard Young
Cosmetic surgery turns ugly
Ian Marcousé
AQA AS Unit 1
John Wolinski
AQA AS Unit 2
Malcolm Surridge
Edexcel AS Unit 1
Jim Byng
What’s Britain’s plan B?
Ian Marcousé
November 2009
Contents
Starting a Business
Generating business ideas
Managing Change
Reversing corporate decline
In Brief
Bonuses, babies and Big Brother
Marketing Strategies Differentiation in the bicycle market
Entrepreneurs
Spotlight on
Asia’s richest entrepreneur
Financial Strategies
Making investment decisions
Making connections
Operations Management
Working with suppliers
Strategies for Success
Growth strategies in a downturn?
People in Business
Belbin’s team role theory
Starting a Business Wagamama: identifying a business opportunity
The Competitive Environment Changes in the pharmaceutical industry
Brainteasers
Upgrade Using the Todd technique
People in Business
Recruiting staff for the first time
Marketing Corporate entertaining
Human Resource Strategies Redundancies
In Focus The coffee shop market
February 2010
Contents
Case Study
BA and Iberia: growth during a recession
People in Business
Business leadership
In Brief
Winners and losers
Business Environment
Globalisation: a dirty word?
Managing Change
Internal forces causing business change
AS Brainteasers for Unit 2
Student to Student
The economic impact of determinism
Making Connections
Business Environment
Doing business in China
Business Ethics
Dirty money
Case Study
Lego still on top
Marketing Strategies
Tesco and emerging markets
Business Environment
The British economy:
what’s going on?
Marketing
Scent marketing
Profile
What’s in a job?
In Focus
The growth of China in world trade
April 2010
Contents
Stuff